Marketing Services
We offer website building, hosting, SEO maximization, and targeted photo/video content to funnel your target audience to your business and convert them to paying customers. See below for the different types of media required to create a compelling marketing campaign and website.
Lakeshore Video's Marketing Services
Teaser/Promo
*Teaser (15-30 sec):* The teaser is the ad you run to get people excited about your product and have them click over to your website. This is usually 15 to 30 seconds long and will include stunning visuals as well as a strong message that resonates with the target audience.
*Promo (60 sec):* The 60 second promo is a way of keeping up the hype while giving your viewers a little more information about your products or services. We recommend this being at the head of your website.
See examples below.
Teaser
Explainer
*Explainer (5-10 min):* The explainer will dive deeper into your products and services to give the viewer a comprehensive view of what you do. A well informed customer is a happy customer. We recommend this also being on the homepage of your website.
See examples below.
Explainer
About Us
*Who Are You (5-10 min):* The 'About Us' video shares your journey, connecting with your audience on a personal level. It brings you into the hearts of your community by sharing the passion driving your business. We recommend this to be under the About section of your website.
See examples below.
About Us
*Constant Content (Social Media):*
- Instagram/Facebook: We recommend including your instagram feed on your homepage of your website as an easy way to keep your customers informed and keep your website up to date.
- Testimonials (2-3 min): Potential customers want to hear from satisfied clients as they share their success stories with your business. We recommend including these videos in a testimonial section on your website as well as on your social media.
- Podcasts (1hr+): Engage with your customers through insightful discussions on marketing trends, industry insights, and more with by starting a podcast. We recommend creating one podcast a month with a business insider in your industry. We then take the long video and cut it up into bite sized snippets for sharing on social media as reels. This gives you a ton of content to share throughout each month.
- Specials (1 min or less): Keep customers updated on exclusive offers and promotions with quick, informative snippets. Post these on social media as needed.
- Behind the Scenes (1 min or less): Give your customers a glimpse of your creative process and the dedication behind every project. We recommend posting these types of videos at least once a week on social media.
- Fun Content (Challenges/Goofy Moments): If it makes sense for you business, we encourage lighthearted moments and challenges that showcase the fun side of working with you. These can be posted on social media as often as you like.
- Events Highlights (1 min or less): Relive the excitement of your event through a short highlight! These are great for promoting future events and for driving people to learn more about what you do.
- Blog: We encourage every business owner to create a blog on their website that goes more in depth about your services. Each blog should be unique and give insights into your industry. It can include photos, video, and even links to other articles and blogs. This establishes you as a leader in the industry and does wonders for your SEO(search engine optimization), allowing Google to naturally push your website to a wide audience. We recommend utilizing the social media content listed below to boost views of the blog.
Ready to transform your brand story?
Contact us now and experience the magic of
Lakeshore Video's marketing services!